Ivar, you're absolutely right! That must have been a "senior moment" on my
part. :-) They were both greats in the ad biz. I do think it was Bill
Bernbach who made the statement.
Thanks for setting me straight :-) --LRA
>From: Ivar Järnefors <ivj@jarnefors.com>
>Reply-To: filmscanners@halftone.co.uk
>To: filmscanners@halftone.co.uk
>Subject: filmscanners: OT: David Bernbach?
>Date: Fri, 20 Jul 2001 17:20:16 +0200
>
>As far as I know his name was Willam Bernbach. Perhaps you're
>thinking of another great copywriter David Ogilvy? (who past away not
>very long ago).
>
>Both Bernbach and Ogilvy have written a great deal on advertising,
>which probably applies to all kinds of creative work for commercial
>purposes. Photography not the least.
>
>It's definitely worth reading if some of you ever get the time.
>Myself, I always keep a good book besides the computer for the those
>more time consuming moments of digital scanning and picture editing,
>just rotating someting in16 bits can be such a bore)
>
>
>Regards,
>
>Ivar
>
>
>>
>>
>>On this particular topic, I'm going to defer to the late David
>>Bernbach (of Doyle/Dane/Bernbach and Volkswagen/Polaroid ad fame),
>>to quote (paraphrased): "First, find a client that's being ignored.
>>Next, help them out, show them how it should be done. Then, take the
>>client and run, and set up your own Ad Agency...it's the only way
>>you'll ever have the creative control you want and deserve!
>>
>>Best regards--LRA
>>
>>
>>
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