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filmscanners: OT: David Bernbach?
Title: OT: David Bernbach?
As far as I know his
name was Willam Bernbach. Perhaps you're thinking of another great
copywriter David Ogilvy? (who past away not very long
ago).
Both Bernbach and
Ogilvy have written a great deal on advertising, which probably
applies to all kinds of creative work for commercial purposes.
Photography not the least.
It's definitely
worth reading if some of you ever get the time. Myself, I always keep
a good book besides the computer for the those more time consuming
moments of digital scanning and picture editing, just rotating
someting in16 bits can be such a bore)
Regards,
Ivar
On this particular topic, I'm going to defer to the late David
Bernbach (of Doyle/Dane/Bernbach and Volkswagen/Polaroid ad fame), to
quote (paraphrased): "First, find a client that's being ignored.
Next, help them out, show them how it should be done. Then, take the
client and run, and set up your own Ad Agency...it's the only way
you'll ever have the creative control you want and deserve!
Best regards--LRA
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